![]() And it is apt to describe Blue Apron as the chirpy peddler who goes around selling fresh and ripe produce to isolated individuals. With this old-fashioned way of doing things, Blue Apron offers its consumers a taste of a world with a charming undertone where everything is built, grown and consumed from scratch.Ī peddler is someone who is a traveling vendor of goods. In this world, cattle and produce are raised by farmers who care about them, free of the otherwise frequently added pesticides and preservatives, and consumed by people who know about the origin of their foods. From a distance, the farms are so quiet that they seem inconsequential, but also picturesque with the sun shining above the hills. People’s lifestyle is simple and quaint, which therein also lies the beauty. In a way, the universe that Blue Apron wants to export its audience to is that of the organic farming life. To bring back things back to its most organic form, Blue Apron has built a more transparent system for both farmers and consumers in order to reintroduce fresh meals with high-quality ingredients. As the global population grows, the mass production of food and the introduction of artificial products had only become more mainstream. In the United States, the market is expected to grow to roughly $11.6 billion by 2022, and it was found that 25% of consumers were considering trying a meal-kit in the next 6 months.īlue Apron is reverting back to basics. In fact, the appeal of these factors is what is driving the growth of the meal-kit industry. ![]() By having all the ingredients delivered to your doorstep also saves significant time and energy for those who want a simple homecooked meal without the hassle. This solves one of the pain points of home cooking, the concern that one will over-buy what is necessary to cook a meal. Additionally, by anticipating the exact proportions one needs, a Blue Apron meal uses all the ingredients delivered with no waste produced. The recipes are nutritious, easy-to-follow, and can even be customized according to your dietary preferences. At the core, Blue Apron is a meal-in-a-box subscription in which users receive quality ingredients of healthy chef-designed recipes, but in exact proportions intended for one person.
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